We build culturally-native campaigns for African brands that want to win the diaspora — strategy to scroll-stopping creative, made by people who are the diaspora, at AI speed.
Going abroad, or going harder? Full-funnel campaigns built around how the diaspora actually discovers, trusts, and buys.
Reels, films, and stills that speak the in-jokes, the nostalgia, the references — the stuff a generic agency has to Google.
Organic and paid, run as one system. We keep your brand in the feed where the diaspora lives, week after week.
A full AI pipeline — characters, voice, music, edit — so you get volume and quality without a six-figure production budget.
Strong products, no trusted way to reach the 170M-strong diaspora. We built the channel — a consent-first distribution system and a community-led campaign sequence across seven corridors.
A Lagos-born luxury label needed the diaspora to find — and covet — pieces rooted in Nigerian design. We built the campaign and content — a lookbook film, the founder's story, and styling reels — that put the work in front of the women who'd wear it as identity, not just clothing, timed to a seasonal drop.
A cross-border money transfer service wanted to win diaspora senders in a crowded market. We built the creative around the real emotion of sending money home — the call from home, the school fees, the 'it's done' text — instead of fees and FX rates, and ran it where the diaspora actually scrolls.
The Ojawaju Home Video Collection — a parody Old-Nollywood film series. Client work stays under wraps; this one's ours to show in full. The clearest demo of what we can make for you.
Living in Boredom
The reference, the slang, the sentiment — we get it right the first time, because it's ours. That's the difference between a brand being seen and being shared.
A production pipeline most agencies are still learning. More creative, faster, at a fraction of traditional cost.
Finance, fashion, cross-border payments — we've made the diaspora care about all three. We build brands and worlds, not one-off posts.
We map your diaspora audience, the cultural angle, and the channels that actually convert them.
We develop the concept, characters, and look — a campaign world, not a stack of disconnected posts.
Our AI pipeline turns the concept into finished video, voice, music, and stills — fast.
We launch, run paid where it pays, and report on what the diaspora did about it.
Tell us the brand and the goal. We'll come back with a take on the diaspora angle — free, on a 30-minute call.
Prefer email? hello@ojawaju.com